Even you have the best product or service it does not mean much if do not reach your client, if clients don't know your product exists or they do not know about the advantages or ways of use for the product or services you give.
Products and services can be presented to the world in the so many ways, for example by very effective way, known as recommendation, or by other traditional channels of marketing . To recommend you, your customers have to be highly motivated and it takes a long way of trust building, the quality of services and products.
Internet marketing significantly changes the thing, speeds up the whole process, drastically reduces the costs of marketing and sales. Provides access to marketing tools that you previously only dreamed. Information is now globally available on these platforms that your customers visit and can easily publish and modify.